Creating Omnichannel E-commerce Expansion Thru Automated Parcel Management

Creating Omnichannel Ecommerce Expansion - Woman On Tablet

In modern supply chains, it is essential to have flexible options to meet changing demands. What works for a customer on one day may not work for them the following day, week, or at another time in the future. Fortunately, automated parcel management can help create omnichannel e-commerce expansion in ways that work for both the supplying company and its customers.

To offer a customer experience that’s as seamless as possible, omnichannel e-commerce can be used to give customers multiple ways to interact with a company. When automated management of parcels is added to a multi-channel sales and ordering experience, it becomes possible for customers to get what they need when they need it. The supplying company can also adjust its ability to provide items based on seasonal or other types of demand, through increased flexibility in its e-commerce options and capabilities.

The Challenges of Continuing Growth of Omnichannel E-commerce

The concept and usage of omnichannel e-commerce continues to grow, and that means the challenges are growing as well. Fortunately, there are some significant ways that these challenges can be used to increase the value of opportunities in automated parcel management. With online shopping accelerated due to COVID-19, companies that can provide quality omnichannel e-commerce experiences will be more important than ever before.
According to a quote from Vivek Pandya, Adobe’s Digital Insights Manager in a recent Forbes article, “One in four consumers say that they’ve had a negative experience shopping online, over the past three months, suggesting retailers have an opportunity to improve their site experiences.” To help make those improvements, automation should be carefully considered.
As more people are ordering from online sources and looking for additional ways to engage with companies through various e-commerce portals, those same companies are seeking ways to improve the customer experience — and that’s where automated parcel management options come in. With customers saying they’ve had negative experiences, companies that can reduce those experiences are going to get the largest share of customer spending moving forward.

Automated Parcel Management Lets Your Team Work Smarter, Not Harder

When a company uses automated parcel management for their omnichannel e-commerce needs, their entire team can focus on processes and decisions that cannot be automated. That leaves the other tasks to automation, which reduces the risk of human error and frees up your employees to do things automation simply cannot handle.
It’s a winning situation for everyone involved — including the customers who can order through omnichannel e-commerce options and feel confident that their parcels will arrive at the right location on the scheduled delivery day. When customers have confidence in your company, they return to purchase from it again and again.

Best Practices in Applying Automation to Better Manage Omnichannel Needs

There are some specific ways in which automation can be applied for better omnichannel e-commerce abilities. Companies who are serious about omnichannel e-commerce will want to make sure that the automated parcel management they’re using helps them to:
  1. Leverage connectivity technologies, including EDI and API, to share data between systems.
  2. Eliminate inconsistencies by creating data-driven workflows.
  3. Enhance traceability with automated parcel tagging and notifications.
  4. Take advantage of real-time fulfillment optimization, sending orders to stores, warehouses, distribution centers, and more, to speed final delivery.

Boost Omnichannel Capabilities With an Automated Logistics Platform

Companies that focus on these best practices will have a head start on their competition, when it comes to omnichannel e-commerce and automated parcel management working together to provide a high-quality customer experience. And rolling these capabilities up into one platform—an automated logistics transportation management system—continues the ability to scale and meet demand. Customers who receive that experience will be back, and the automation of parcel management will also help employees get more done, find higher levels of job satisfaction, and work on the tasks that matter and cannot be automated. Everyone wins with the right combination of e-commerce channels and automation for effectiveness and efficiency.

Check out the right system to make it work by requesting a platform demo today.

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John Martin
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