Becoming a shipper of choice in 2025 will be a necessity for shippers.
Achieving Shipper of Choice Status in 2025
Carriers prefer “shippers of choice” due to the certainty of their loads. A shipper of choice keeps up with pre-determined schedules, alleviating many of the common headaches carriers face.
For starters, it entails much more than offering more freight. Shipper of choice status requires consistency, efficiency, and trust. Recent FreightWaves award winners demonstrated various qualities that helped them rise to this status.
1. Consistent and Predictable Freight
2. Efficient Loading and Unloading
It makes sense that carriers favor shippers that streamline these processes. To do that, consider the following strategies:
- Reduce detention times through more organized warehouse operations or improved scheduling to significantly boost carrier satisfaction.
- Adopt technology solutions like automated scheduling systems to enhance efficiency by ensuring better truck turnaround times.
3. Fair and Transparent Practices
4. Flexibility and Collaboration
Focus on fostering strong partnerships with carriers rather than simply completing short-term transactions. Regular communication, feedback, and joint problem-solving efforts strengthen bonds between shipper and carrier and ensure goals are aligned.
5. Leverage Data and Analytics
Data is key to continuous improvement in the shipping industry. Shippers that leverage data to identify and address supply chain inefficiencies and share this information with carriers are preferred. Carriers know that data-focused shippers run operations that are more optimized than most others.
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Elevating Carrier Partnerships with MercuryGate
The freight market is competitive. Carriers seek the best shippers, and shippers compete for the best carriers. In an environment where cost and service are important on every load, becoming a shipper of choice is now more important than ever.
With MercuryGate, shippers enhance their status as trusted partners and secure stronger, more reliable carrier relationships. Request a demo with us today to up your game into shipper of choice status.
Use our ROI Calculator to determine the savings we can help you achieve.