Optimization At the Speed of Automation

Optimization at the Speed of Automation
In transportation management, optimization success doesn’t come from one or even several tactical decisions, but from the on-going accrual of optimum choices. Collectively, these gains can boost your organization and set your business apart. This means that optimization capabilities need to be not only powerful and accurate, but also easily accessed and repeated. That’s why effective automation is key.

Benefits of MercuryGate’s Multimodal Optimization

MercuryGate’s Multimodal Optimization is a combinatory optimizer. This means that it automatically evaluates permutations of variables and constraints in a multi-leg transportation planning process. In simple terms, the system starts at a single point, then fans out to evaluate adjacent solutions to find the most cost-effective option, rate, route, or mode.

In less time than it takes to manually consolidate 20 orders via a pool network, MercuryGate Multimodal Optimization can perform thousands of these types of transactions. With an easy-to-use desktop interface, it does not require expert knowledge of IT, computer software, or even optimization. The solution handles these functions for the user. That’s the kind of automation that generates long term, strategic outcomes.
With this type of robotic process automation, artificial intelligence and machine learning can take on a more prominent role in the system as well. The multimodal optimization complex rules engine can simulate many human activities and decision-making processes. This includes connecting shippers with carriers, reverse engineering the best trade routes based on historical data, and much more.
The multimodal optimization tool can pull data from any database or web service. It even allows users to combine actual data with hypothetical data to understand potential impacts and make appropriate decisions in advance of critical changes. The tool consists of four major optimization domains that all work together:
  1. Rating
  2. Routing
  3. Scheduling
  4. Constraint

Dealing with disruption

Disruptions in the transportation supply chain are a fact of life, but even more so in the era of the COVID-19 pandemic. Global restrictions, physical store closures, acute demand for essential items, and acute disinterest in others have all contributed to the rocky road we are on.
This is forcing transportation teams to reassess their plans on an on-going basis. Optimization can really make that pay off for many types of businesses, including manufacturers, retailers, and shippers of food, pharmaceuticals, paper products, cleaning supplies, and medical equipment. Multimodal optimization facilitates this by enabling organizations of all sizes to model “what if” transportation scenarios to reduce risk exposure and identify greater efficiency. Many transportation planners have found significant value in leveraging the multimodal optimization solution to re-route loads due to societal lockdowns and store closures.
With multimodal optimization, users can track multi-leg data and better understand the likelihood of various risks for all modes and potential routes. By analyzing the data from the multimodal optimization process, users can then confidently develop a multimodal shipping plan designed to weather supply chain disruption or unexpected changes in business.

Want to Learn More About How Multimodal Optimization Can Help Your Organization in Times of Disruption? Request a Demo Today

Steve Blough
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