The State of Transportation Sustainability

The state of transportation sustainability is getting greener for companies using best practices

When it comes to transportation sustainability, carbon emissions, and modern supply chain optimization, three factors drive changes and bring into sharp focus the need to address problematic areas of waste.

  • Stricter government regulations continue to pressure transportation service providers and force them to adopt more sustainable processes.
  • Voluntary agreements implemented and maintained by non-governmental organizations can create additional goals and milestones for managers to strive for daily while improving transportation sustainability.
  • Increasing environmental concerns and a pressure to “go green” to satisfy consumer demands.
Optimization from end to end along the entire shipment lifecycle can help lower emissions, reduce waste, preserve resources, and improve sustainability across the board. Shippers need to understand the real importance of sustainable transport and a few ways to enable it.

What Is Transportation Sustainability in the Supply Chain?

Transportation sustainability requires advanced optimization in the supply chain. This supports better business performance while tracking carbon usage and credits, and lowering overall emission levels as quickly and efficiently as possible. 

According to a report from Forbes, transportation services in supply chains must consider the environmental and human impact of every choice. Everything from shipping modes, packaging, shipping materials, delivery methods, and business practices can affect how sustainable and eco-minded a company truly rates compared to the competition.

The Importance of Sustainable Transport in Shipping Execution

Two factors that can significantly affect a company’s growth in a highly competitive market are poor sustainability and a lack of social responsibility. The importance of sustainable transport in shipping execution continues to shape supply chain management practices in many ways. 

More and more consumers are going green with the products they use and the services they seek. A growing number of shoppers today say that they at least consider the company’s environmental practices and sustainability goals before they do business with them. And an increasing number of consumers may well look to a competitor that offers the same products or services but with a more eco-minded approach.

Transportation companies can no longer take for granted the growing demand for transportation sustainability. And they must keep sustainability in mind when booking loads with digital freight marketplaces and brokers.

How Shippers and LSPs Are Enabling Transportation Sustainability

The need for sustainable transportation options and the importance of sustainable transport processes must not get overlooked. Maintaining a competitive advantage may come down to sustainability, eco-friendly goals, and concise processes. 

According to CDP Global, “a lack of supplier ambition can jeopardize a company’s environmental targets and undermine their reputation. While 71% of buyers have [sustainability] targets, only 27% of suppliers have policies that match this ambition. It is critical purchasers work with their suppliers to ensure their climate ambitions aren’t being undone further up the value chain.” 

Reaching transportation sustainability goals relies upon several vital steps that shippers and 3PLs need to take:

  • Improve end-to-end optimization – renewed focus on targeted goals throughout the supply chain.
  • Monitor fuel – tracking of fuel consumption and mileage to check for potential problem areas.
  • Reduce dead and empty miles – better management of dynamic capacity and driver availability.
  • Use eco-friendly packaging – opting for post-recycled materials or biodegradable materials.
  • Lower risk of idle time – reduce dwell time and bottlenecks with real-time status update tracking.
  • Improve staffing utilization – less time wasted on mundane and repetitive tasks saves resources.
  • Rely on predictive analytics and tracking – on-demand updates and delivery estimates based on accurate data.
  • Prioritize dock management – prioritize urgent orders and driver needs to reduce bottlenecks.
  • Monitor and collect data – long-term and short-term monitoring of crucial supply chain segments.
  • Utilize multiple transportation modes – reliable access to lanes, carriers, and both multimodal and intermodal resources to create omnimodal management that considers sustainability impact and successes.

Ultimately, the goal is to minimize environmental damages from manufacturing, loading, shipping, and moving goods and products. Focus on eco-conscious practices comes in addition to traditional concerns an organization’s management already deals with, such as expenses and profit. 

Therefore, working toward transportation sustainability has been a struggle for many transportation service providers. Still, there’s a clear and universal push toward building more sustainability into all activities and processes.

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Increase Transportation Sustainability With Dynamic Workflows and World-Class Management

As increasing environmental concerns put more pressure on omnichannel transportation service providers and managers, the need to meet consumer demands remains a primary focus. The market for more sustainable practices, eco-friendly products and materials, and environmentally safe operations continues to exemplify the importance of sustainable transport in today’s supply chain. Optimization from end to end can help lower emissions, reduce waste, preserve resources, and improve sustainability across the board. Contact MercuryGate today for a free demo to embrace transportation sustainability for yourself.

Embrace Transportation Sustainability For Yourself.


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