Freight Matching: What is it? Why Is the Digital Freight Sector Exploding?

What Is Digital Freight Matching and Why Is the Sector Exploding?

Freight volume continues to grow, driving a projected peak in spot and contract rates. And that can force people in the transportation industry to feel as though they fall behind in some areas. One area of concern, notably with e-commerce booming, seems to be carrier selection and digital freight matching

It can be challenging to find carriers on last-minute notice, especially with consumers demanding faster delivery times by the day. A way to combat this particular challenge would be to implement digital freight matching. 

Digitization of freight matching integrates the use of carrier matching with a TMS. This saves time, money, and a whole lot of stress.

The Challenges of Traditional Load Boards

Traditional load boards have become more outdated as e-commerce and direct to consumer (D2C) retail boom. With business at an all-time high and shippers needing to deliver faster than ever, integrating new tools and platforms becomes a must. 

Without new technology leading the way, shippers run the risk of getting left behind. Traditional load boards do not contain the same benefits as digital matching capabilities. And those load boards leave great room for error in both tendering and forecasting freight rates, which are grave concerns during periods of significant market volatility.

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Digital Freight Matching Empowers Shippers to Do More With Less

Shippers always look to technology for a faster, more beneficial experience. By implementing digital freight matching programs, businesses maximize their services. 

From carrier matching for last minute, overnight deliveries through LSPs finding available loads for unused assets, digital freight matching holds power in the industry’s future. This also reduces the amount of time shippers search for freight transportation. Time is money, and this saves more time!

Best Practices in Deploying Digital Matching Capabilities

Deploying new technologies and digital freight matching can prove to be an enormous feat. However, advancements in APIs and EDI connectivity are changing the game, and some of the ways to integrate these new capabilities include:

Overcome Barriers to Efficiency With the Right Load Matching Systems

With the correct systems in place, efficiency will increase exponentially as volumes soar. Manual processes that can integrate into automatic data systems will dramatically increase profitability and efficiency. Gaining insight allows for the supply chain industry to lose the excess work holding them down. 

And the booming state of e-commerce will leave any business behind if they do not consolidate their systems and move to a more efficient way of monitoring their transportation processes. The best strategy, all working together via a centralized TMS and embedded freight matching process, will rocket the supply chain to the moon.

Learn how your team can leverage a world-class platform with integrated, digital freight matching now

Phil Melton

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