Steer Transportation Operations to Data Driven Dashboards Blog Image

Steer Your Transportation Operations with Data-Driven Dashboards

More than 90 percent of 3PLs and shippers believe that data-driven decisions are essential to the future of supply chain activities, according to a 2016 Industry Study. That belief is translating into action with both groups focusing significant resources to address the growing sets of data generated by their daily activities. Their primary goal is to tap into the vast reservoir of data and find hidden insights to drive operational improvements – through enhanced quality and performance.

So where to begin?
Logistics businesses know that the data is within their reach, but business success is more than just having data. Companies need the right data and the ability to understand it quickly. The real improvements begin when the data can be extracted, organized, and displayed in a usable format to deliver insights and trigger positive action. For many, that means a lot of manual work of shifting data from one tool to another, processing it, and creating reports, which often are outdated before they can be delivered to the key decision makers.

Those who have implemented a Transportation Management System (TMS) have at least one advantage of having all their shipping and transportation data in one location. Today’s Transportation Management Systems offer powerful tools for decision-making and reporting, providing a solid building block for true business intelligence.

How to quickly deliver actionable information

In transportation, speed is crucial for business success – speed to market, speed to decision, and speed to value. Companies who can capture the data and deliver it in a consumable format faster will be the ones who will win their respective races. With modern analytics and the latest Business Intelligence Solutions, the best way to deliver these insights is through at-a-glance dashboards.

The best business intelligence tools are those that can be configured or are pre-made to focus on the user’s specific industry, and often are embedded in the system that houses the data to reduce the need to move data to additional tools. It’s important to have dashboards that can provide the ability to explore further into the relationships in the data. Only then can companies get faster answers to the most complicated questions and make choices that will positively impact their daily workflow.

Focus on the metrics that matter most

With so much data available, it’s easy for companies to fall into the idea that everything that can be measured is worth measuring. For logistics companies, it begins with focusing on the metrics on their Execution Loads (EL), Shipping Orders, Financials, and Carriers.


Here are some examples of dashboards that can help accelerate business decisions:

  • SO Ship Unit Analysis
  • EL Rates and EL Rates YoY
  • EL Missed Opportunities
  • EL Item Cost
  • EL Ship Unit Cost
  • SO Allocated Margin
  • Route Margins
  • Carrier Analysis
  • Carrier Analysis – Late
  • Carrier Tender History
  • Carrier Pickup Locations
  • SO Rates
  • Execution Load (EL) Core Analysis
  • EL Geography
  • EL Ship Unit Analysis
  • Shipping Order (SO) Core Analysis
  • SO Geography
MercuryMaestro -Dashboard - Secondary Blog Image

Here is an Item Analysis dashboard from MercuryGate’s MercuryMaestro business intelligence solution. Note the various indicators, graphs, and filters available to give you a full view of the data.

Ultimately, dashboards can be a valuable tool to assist you in extracting and understanding your transportation data. Combine these tools with the experience and knowledge that comes with years of managing transportation strategies, and you will be even better equipped to make data-driven and proactive decisions that impact your overall supply chain.