According to Retail Pro
, shipping costs are a leading reason for abandoning online carts and result in the loss of approximately $18 billion in revenue annually among shippers. The problem is simple. Customers want free, fast shipping. Unfortunately, giving customers fast, free shipping does not always amount to making a profit. As a result, retail shipping becomes the beast of burden in succeeding within omnichannel retail. Shippers must also understand that omnichannel implies the use of the Internet in all transactions, creating a seamless approach from the brick-and-mortar experience through the online experience. Therefore, higher shipping costs, even when items are being shipped or fulfilled from a storefront, will amount to additional problems and expenses.