Let’s approach the misconception of automation from an area of shipping that is often seen as impossible to automate — carrier procurement practices. What defines an essential procurement practice? Shippers review available drivers, assess their credentials, determine if enough routes are available, and more. Each of these processes can be completed automatically, notes FreightWaves
, relying on algorithms and analytics to make the decisions. As technology evolves, automation can handle virtually anything, including the review of returned products for damage, identifying customer service successes and failures, and rerouting drivers in real-time using connected, smart apps.