Last mile deliveries have taken on an increasingly important role in the supply chain. With the steady growth of e-commerce, many consumers’ first experience with a live person or their merchandise is when a delivery of their product arrives at their front door. This moment of truth can create a positive impression or become a brand disaster. If the delivery is late, or the driver gets mud on the carpet, or the product is damaged, there are a myriad of ways that the best planned supply chain strategy can fail in the last mile.
Savvy shippers and third-party logistics providers (3PLs) are developing strategies to manage last mile deliveries – often the most costly and difficult in the lifecycle of a shipment. In this video blog, Karen Sage, Chief Marketing Officer of MercuryGate, joins Adrian Gonzalez, President of Adelante SCM, to discuss some of the key challenges that shippers and 3PL providers face in this area and how a transportation management system (TMS) can be used to address final mile challenges and requirements.
The video blog also describes the role of predictive analytics in improving last mile performance. By using information already captured by a TMS, a shipper or 3PL can begin to strategically drive efficiencies early in the shipping process, from identifying cross-docking and zone-skipping opportunities to considering multi-move line hauls. Companies can also build models that leverage demand patterns to maximize high-density areas with low-density regions. Or, find ways to combine internal, B2B, and B2C last mile freight.
An in-depth discussion offering examples of real-world solutions, this video blog will help viewers determine ways to ensure their last mile deliveries are a success, beginning with strategy, technology, and processes that must be in place long before the consumer receives their much-anticipated order.