Last mile logistics address the end point for each transportation transaction. For most companies, this typically concludes with the shipment delivery to a final destination. But with staggering growth in e-commerce sales has come a debate about where the “last” mile ends. The answer may depend on what you are delivering and where.
For instance, a parcel delivery’s last mile may be a customer’s doorstep – it’s easy for the customer to step outside and retrieve. But let’s consider the same service for an LTL shipment. Are you likely to be satisfied with a washing machine delivered to your front door? Probably not.
In this case, a white glove delivery experience is the norm. This would include delivery into the home, installation, and haul away of an existing item. All taking place within tightly coordinated appointment windows set by the consumer. It may be your brand’s last interaction with the customer, so it’s crucial to deliver a high-quality experience.