Omnichannel retail has become a critical component in the modern world. It offers an opportunity to connect with customers online and in-person. It also gives retailers a chance to build better interactions
and boost profitability. Unfortunately, poor freight delivery practices can undermine all these gains. Problems within replenishment practices will result in more “out of stock” items, angering customers, and sending them to your competitors. Meanwhile, business-to-business relationships may suffer. Instead of pushing your customers to the competition, retail shippers need to understand why customer expectations continue to change, how freight delivery and customer experiences are related, and a few tips to improve freight delivery and meet or exceed customer expectations.