Street-Level Optimization Benefits Explained for Shippers and LSPs

Street level optimization can help avoid delivery delays.
Product demand is growing as rapidly as the expectation for faster delivery times. Businesses are working quickly to incorporate, create, and optimize better technology workflows.

Business Insider suggests, “with the ongoing integration and enhancement of automation across industries, it’s likely we’ll start seeing delivery robots, drones, and self-driving vehicles making many of these drop-offs in the not-so-far future.”

That may sound intimidating to the business owner who doesn’t want to put people out of work by deploying robots. However, this futuristic mentality should motivate users to adopt street-level optimization in transportation management by leveraging current technology to help shippers and LSPs stay competitive in the digital age.

1. Real-Time Responsiveness to Changing Street-Level Driving Conditions

Shippers and LSPs benefit from turn-by-turn routing because changing local driving conditions are revealed in real time. While forecast changes may not impact road transportation along the sunny coast of California, a wrong turn in tornado alley can set back deliveries considerably. By utilizing dynamic rerouting, stakeholders receive forewarning of driving conditions and actionable data.

2. Better Fuel Efficiency for Drivers

Street-level optimization maximizes multi-stop route efficiency. Minimizing the distance between drops can reduce fuel consumption. Turn-by-turn routing make this happen by utilizing data points such as time of day, location, traffic patterns, distance, and driver availability. Doing so also cuts fuel consumption caused by idling when manual routing is used.

3. Increased Customer Satisfaction

As customer expectations continue to affect the 2022 transportation services landscape, companies benefit from technology advances. When shippers and LSPs use logistics technology tools to improve timeliness and efficiency, customer retention rates rise. With the supply chain fluctuating significantly over the past two years, shippers and LSPs cannot afford to take a passive approach regarding customer satisfaction.

4. Less Hassle in Managing Last Mile Shipping

Shippers see freight arrive faster when utilizing turn-by-turn routing, especially in the last mile. While many drop-offs are smooth and easy to find, some involve finding the right entrance out of five options on different sides of a multiplex. Incorporating optimization in logistics takes the stress out of choosing a final mile carrier for these challenging tasks.

5. Improved Ability to Account for More Final Mile “Pickups” Too

LSPs can get work done faster with routing designed to optimize for a variety of scenarios that can occur during the course of a shipment. When routes and workflow are optimized, there is more opportunity to deliver goods in the last mile while simultaneously picking up goods along the same route. Bundling or consolidating shipments can increase the opportunity for efficiency and fuel savings.

6. Automated Truck and Shipment Tracking Through Integrated Systems

Optimization in logistics allows companies to integrate systems that utilize track and trace. Some options can even offer collaborating carrier and customer portals for across-the-board visibility. This visibility improves the likelihood of recipients being ready for their items, decreasing the risks of failed deliveries or idling for unknown amounts of time.

7. More Time Spent Driving Increases Productivity

Replacing manual routing with dynamic routing streamlines tasks from a 30-minute job to one completed in less than a minute. By utilizing software to complete complex calculations, drivers can spend more time on deliveries and pickups versus navigating unpredictable traffic conditions. Furthermore, optimized routes help drivers complete more trips in the same amount of time, increasing productivity and efficiency.

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Reap the Rewards of Street-Level Optimization in Shipping Now

Today’s LSPs and shippers rely on technology to communicate with clients all over the world. Why not use technology to optimize on the road? The ability to improve timeliness and efficiency with every turn positions companies to remain competitive in a fluctuating market. To see how your business can turn a corner with turn-by-turn routing, request a demo with MercuryGate today.

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