What Are Shipment Predictive Estimated Time of Arrivals (ETAs) & What Are the Benefits

What Are Shipment Predictive Estimated Time of Arrivals (ETAs)

Today’s shipping and transportation industry is governed by the estimated time of arrival (ETA) predictions and updates. These estimates can be more critical for the modern supply chain network than most realize. Today’s current supply chain market is a battlefield where e-commerce companies, freight brokers, and shipping providers fight for customer loyalty and consumer dollars. In this competitive environment, those who offer the best services at the best prices with the best guarantees are the ones likely to survive. It is where predictive ETA can make a significant impact for supply chain managers and logistic supervisors.

What Exactly Is the Shipment Predictive ETA

While predictive ETAs are not new, recent innovations and collaborative opportunities made possible technologically-back services have changed the way ETA predictions come about. Offering reliable information and tracking services, including dedicated estimated delivery time and location, remain some of the most critical in-demand services customers look for when choosing a company to choose. According to a report published by RetailWire, “shipping mistakes are on the rise — 78 percent of consumers report that they’ve experienced late package arrivals (up from 70 percent in 2017) and 56 percent of consumers have received damaged packages (up from 42 percent in 2017).” It is easy to see why customers demand better transparency during shipment and want clear predictive ETAs for real-time digital freight network insight.

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Why Shippers Need to Know Chances of Late Delivery at the Moment of Execution

Tracking shipments remains a critical service not just for consumers but for freight managers as well. Moving a single truck or container along all the many paths and modes while negotiating multiple handoffs can be a highly complicated and involved process. However, failing to provide proper monitoring and tracking can cause even more problems, especially with supply chain optimization.

Not knowing the exact location of anticipated deliveries and failing to meet customer needs when it comes to deliveries can render all other positive services and features pointless. Customers today look at predictive ETA as a given service that is always available and always reliable. Failure to provide accurate delivery estimates and the inability to update ETAs properly can lead to poor customer experiences and lost opportunities for future capacity and profits.

Benefits of Enhanced Visibility at Tendering With Predictive ETA

When ETA predictions are reliable and accurate, real-time data visibility improves throughout the entire supply chain network. Many benefits come from the proper utilization of predictive ETAs and real-time delivery tracking and communications. These include:

Reap the Rewards of Insight Throughout Your Operation With MercuryGate

Along with all the in-demand digitization and automated services such as order tracking and 24/7 customer service access, the need for predictive ETA updates remains critical for future growth and success. When customers experience issues with their orders, whether it is late delivery, lost or damaged goods, or poor customer services, it can significantly damage future capacity and profits. Unlock the benefits of more robust delivery ETAs.

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Doug Groover
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