What is Digital Freight Matching?

Digital Freight Matching is what helps shippers find truckload capacity from their computer work station.

The ever-changing dynamics of e-commerce shipping and the pandemic’s effects created a challenging logistics process for shippers and carriers. Digital freight matching provides provides one way for freight shippers to find the best carrier options and meet customer demand. 

Advanced technology paves the way for effective digital freight matching that improves logistics for all parties. Most notably, the MercuryGate Digital Freight Marketplace allows shippers and carriers to instantly align freight with capacity.

What Is Digital Freight Matching?

Digital freight is a term for the digital processes and systems involved in the supply chain, and digital freight matching is part of this logistics digitization. When information about shippers, carriers, and the various systems involved in logistics is available digitally within useful platforms or software, it makes it easier to find relevant information to improve shipping processes.

In this case, digital freight matching is when shippers and carriers can match each other based on the right fit using digital information rather than making phone calls or using other inefficient methods.

Shippers and carriers search through available options on a platform or application. Shippers can match according to the best capacity for their freight shipment needs. Carriers can match with loads that suit their trucks and services. Technology like machine learning and automation help to create the best matches, so the process becomes more manageable, faster, and more likely to result in the right fit for both parties.

What Are the Benefits of Digital Freight Matching?

Digital freight marketplaces benefits shippers and carriers.

Shippers find spot truckload capacity from the best available resources at real-time spot rates. The MercuryGate Digital Freight Marketplace provides process automation, streamlined communication compared to previous methods, and digital freight services. You gain opportunities for new lanes, equipment, and potential cost savings.

Digital freight matching allows more efficient transactions with spot truckload carriers to pick up loads, creating more on-time deliveries. These efficient deliveries benefit your company’s processes and your customer service. 

Further, shippers find more carriers through the platform and software, which complements existing carrier networks.

Digital freight matching helps you plan routes, schedule loads, monitor shipments and deliveries, and continually track and analyze data to constantly improve logistics.

The Power of a TMS + Digital Freight Matching

You can access spot freight via various digital freight networks within a transportation management system, or TMS. This system has the technology for omnimodal and multimodal transportation management plus digital freight matching, so it provides the best way for shippers and carriers to match freight and spot market capacity quickly.

Especially in down or volatile markets, it’s more helpful than ever for shippers and carriers to match shipments with capacity as quickly as possible. This efficiency optimizes the logistics network to meet consumer demand for quick-as-can-be shipping.

Even when the market turns, shippers and carriers benefit from digital freight with the advantages of a TMS. This advanced technology supports overall goals to improve logistics processes. Technology removes outdated and time-consuming methods like ongoing phone calls and negotiation talks. Everything is much more efficient through digital freight matching.

Using a digital freight marketplace with a TMS does not only help for one-load situations, but it also provides suitable matches that help develop strong shipper/carrier relationships. When relationships are strong, shippers gain the benefits of better rates when the market shifts again.

Calculate your potential Saving While Using an enterprise TMS

Adapt to Challenges in Freight Management

In modern times, the complex challenges of freight management sometimes seem overwhelming with no solution. Digital freight matching and better digital freight marketplace networks help you adapt for supply, demand, and disruptions.

Learn more about Navigating Digital Freight Marketplaces by downloading our MercuryGate eBook.

Start Navigating Digital Freight Marketplaces


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