What Is Digital Freight? Aggregation, Matching, and the Role of TMS to Bring it Together

What Is Digital Freight?

Today’s e-commerce-led world can be challenging but made easier by the development and implementation of digital freight. Essentially, digital logistics make up the newest way to connect carriers and shippers. The digitization in the supply chain is crucial to the success of the industry. With all of the latest technology released every year, it can be challenging to understand and determine the best avenue for proprietors. There are still ways to navigate these newer systems and choose the correct and most beneficial software for business owners.

What Is Digital Freight and What Are the Benefits

Digital freight refers to the digitization of the supply chain. More specifically, this describes the relationship between carriers, shippers, and the role of systems that come together to create a more efficient and user-friendly experience. One major benefit of employing digital freight includes matching carriers with shippers at the touch of a finger. Experts believe that by adopting this technology, shippers can choose their carrier of choice without the hassle. Wasting time on lengthy phone calls is now a thing of the past, according to TruckStop.com.

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Why a Solid TMS Is Important to Digital Freight Utilization

Alone, digital freight can be advantageous; however, combining this technology with the right transportation management system (TMS) will further optimize supply chain practices. Integrating an enterprise TMS with digital freight technology will improve the quality and efficiency of the work output and make all levels of the supply chain more efficient. The right TMS tracks and reveals data in real time and auto-downloads data and records. This makes office responsibilities simpler, while also ensuring transparency through each level of the transportation process.

How to Successfully Implement Digital Logistics Management in Three Steps

There are many opportunities to apply digital freight effectively. Some of these methods include:
  • Utilize aggregation to an advantage. Aggregation is the term that encompasses the total amount of goods within a specified period. And in shipping, that amounts to pooling shipments to reduce delays and get a better deal from carriers.
  • Leverage sequential tendering with automated capabilities through matching. There will always be times when a carrier refuses a load, but those can again be addressed to reduce disruption by using automation.
  • Choose the best TMS. A TMS offers many benefits, such as real-time data tracking, and can also help with load consolidation. This will help prevent booms and busts by providing transparency and improved insights.
Ultimately, combining these strategies can create a fool-proof plan to succeed in the new, e-commerce-led future.

Use an Advanced TMS With Embedded Freight Aggregation and Matching to Improve All User and Customer Experiences

There can be only one way to make these technologies more powerful: to combine them into one platform. Using an advanced TMS embedded with digital freight properties will provide all possible avenues for the supply chain industry in 2021 and beyond. More importantly, it will prevent and tame freight market volatility.

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Phil Melton
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